Retro Holiday Campaign

The Retro Holiday campaign aims to drive foot traffic to our retail locations during the Q4 holiday season by tapping into a powerful sense of nostalgia. The campaign will feature the launch of 5-8 classic "retro" cannabis strains and a special holiday collaboration edible with Wana called "Sugar Plum Fairy," The key message, "However you Bake this Holiday Season," will be communicated across all hero assets, resonating with our target audience of adults (30-65+) who appreciate both the history of cannabis culture and the joy of the holiday season. The tone will be witty, engaging, and approachable, creating a fun and festive atmosphere. 

 

This campaign was executed through targeted Email and SMS sends, In-Store Posters and Flyers, Digital ROKU Assets, Website Banner & an Animated Homepage Video.